BBS Kraftfahrzeugtechnik AG began in 1970 in Schiltach Germany by Heinrich Baumgartner and Klaus Brand as a manufacturing plant for plastic auto body parts.
The initials BBS are based on the last names of the two founders and the city in which the company was founded (Baumgartner, Brand, Schiltach). In 1972 BBS pioneered the development of a three-piece racing wheel, a revolution in motorsport design. Most recently BBS has engineered the Air Inside Technology (AIT) where hollow chambers are created within the wheel structure to compensate for the small air volume in modern ultra-low-profile tyres, reduce unsprung weight, improve handling dynamics, and increase fuel efficiency without sacrificing strength and rigidity. This innovation earned BBS Kraftfahrzeugtechnik the Automechanika Innovation Award 2006 in the tuning segment. BBS entered into a technical cooperation agreement in 1990 with ASA, a Korean company that was starting wheel production.